Design is thinking made visual.

30th Mar 2023 - Posted by Oracle

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“Design is thinking made visual.” – Saul Bass

“Design is thinking made visual.” – Saul Bass

Design is a powerful tool that allows people to visually communicate their ideas to others. In today’s modern society, graphic design is an essential part of the visual communication landscape. It involves creating visual content that effectively sends messages to an audience and conveys an idea.

At the core of graphic design lies the creation of visual elements that convey specific messages. Designers apply key components such as hierarchy, composition, typography, and images to meet the specific needs of their users.

Design is an art form with a purpose, and it is present all around us. It is easy to take design for granted, but once you start paying attention to your surroundings, you will realize how reliant we are on the design. From the milk carton we drink out of to the road signs that guide us to work, design plays an important role in our daily lives.

However, understanding graphic design is not as complicated as it may seem. It is a discipline that can be summed up in a brief summary. If you have a passion for it and an eye for detail, you can become a successful designer. At its core, design is about visually telling a story to an audience.

Brand design is a critical aspect of graphic design and an essential element in creating a strong brand identity. It involves creating visual elements such as logos, typography, colour palettes, and imagery that uniquely represent a brand’s values, personality, and promise to its customers. A well-designed brand not only distinguishes a company from its competitors but also creates a sense of trust and familiarity with its audience. A consistent brand image across all communication channels, such as websites, social media, packaging, and advertising, helps to reinforce brand recognition and loyalty. In today’s highly competitive market, branding design is more important than ever to establish a company’s presence and build a lasting relationship with its customers.

Digital design is a critical aspect of graphic design in today’s technology-driven world. It encompasses website design, mobile app design, user interface design, and social media graphics. Good digital design helps to attract and retain users, increase engagement, and drive conversions. In the modern-day marketing landscape, businesses that invest in digital design have a significant competitive advantage over those that do not. Therefore, digital design is a crucial element of graphic design and an essential consideration for businesses looking to build a strong visual identity and stand out in a crowded market.


Oracle is an award-winning branding, graphic & web design agency that has made its mark throughout Cornwall. Our team gets excited about each client who walks through our doors, and we are driven to make a difference with our work. Every day is a new challenge for us, and we are always ready for the next big project.

If you are looking for a design agency that can help you effectively communicate your message to your audience, Oracle is here to help. Our team of experienced designers is passionate about their work and will work tirelessly to help you achieve your goals. Whether you need branding, graphic design, design for print, or web design services, we can provide the creative solutions you need. Contact us today to learn more.


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