Illustration is a powerful tool that can break boundaries in the design world, enabling the communication of messages, stories, and emotions. It is a form of design that allows for the expression of imagination through symbols, colours, text, and patterns, and can even help visualize periods of time that we have never lived through. Historically and culturally, illustration has been a means of communicating complex social and cultural messages, and it continues to be used today as a powerful tool in graphic design and advertising. Illustrated logos are a popular type of logo design that can create a unique and memorable visual identity for a brand, using illustrations or graphical elements to communicate the brand’s values and personality.
Historically and culturally, Illustration should not be overlooked. The method has been identified to have wealth, status, religion, power, ownership and belief. From prehistoric times, people have used images and symbols to help explain complex cultural and social messages. It’s been known that cavemen would use symbols of animals to mark their territory in caves or use it as an identity. In this sense, illustrations can be seen to be timeless and forever adaptable to the different areas of Design.
To the present day, we have been more involved with photography, but this bounds us to the physics of reality rather than using illustrations that can bring your wildest imaginations to life. Illustration was once very dominating in the creative world, however, Graphic Design now has become a huge part of contemporary culture. This doesn’t mean that Illustration still isn’t used as a powerful tool in Graphic Design and Advertising. It creates interest in new or unknown subjects and is good for holding people’s attention spans. This is useful as it creates consistency in a look or brand for audiences to understand and be captivated by. There are multiple types of Illustrations which can target audiences in different contexts. These contexts can be found in areas such as print, moving images, installation and interaction.
It is unclear where and what illustration will evolve into, but already it can be perceived that there is a chance for distinct art forms and practices to share skills and potential with one another. Together, Graphic Design and Illustration can both offer beautiful opportunities for brands to succeed for clients.
Here at Oracle Design, we strive for success in every project. We aim to improve our services by adapting and bringing new skills to the table. In this sense, being based in such a beautiful part of Cornwall, we like to provide Illustration as a part of our services, as it allows us to capture a different perspective of the place. This is perfect for our clients because it means that we always provide something new and unique. We introduce culture, originality, and creativity. All we hope for at Oracle Design is to have our clients walk away with a smile on their faces. Have a project you want us to work on? Get in touch now!
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