Oracle Design Wins Award for Love Newquay Website.

07th Jun 2024 - Posted by Oracle

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Oracle Design Wins Web Excellence Award for Love Newquay Website.

We are thrilled to announce that our Newquay website design for Love Newquay has won the prestigious Web Excellence Award in the Website / Tourism category. This recognition highlights our dedication to creating exceptional digital experiences that capture the essence and spirit of our clients.

For the full Love Newquay Project check out this project page

Award Recognition.

The Web Excellence Awards are exclusively for those who epitomise excellence on the web, showcasing extraordinary talents and achievements. Winning this award amidst fierce competition, with over 950 entries from 27 countries, is a testament to the quality and impact of our work.

About Love Newquay.

Love Newquay serves as the consumer face of Newquay BID and the official tourist information centre in Newquay. This platform aims to showcase Newquay’s diverse business landscape and promote the resort to locals and tourists alike. Our mission was to redefine their brand and build a bespoke website that serves their goals.

The Project Journey.

Discovery Phase: Our project began with in-depth discovery meetings to understand the collective vision for Love Newquay. As a local business in Newquay, we had a unique insight into the community and its needs, which helped us align our strategies effectively. We focused on identifying the primary objectives and how the website could best serve both local businesses and tourists.

Concept and Structure: We collaboratively created a detailed sitemap and structure to map out the user journey, emphasizing user experience (UX) and responsiveness. This phase was crucial to ensure that the site would be intuitive and user-friendly.

Bringing the Brand to Life: With the new branding concepts in hand, we incorporated the individual brand graphics, fonts, and colours to create a visually cohesive and engaging website. The branding captures the essence of Newquay, blending a sense of community with broad appeal.

Key Features of the Website.

Explore Section: This section provides comprehensive information about Newquay’s attractions, such as beaches, parks, gardens, walks, and cycling routes. It includes a built-in search function to help users find specific information easily.
See the Explore section

Businesses Section: Designed to list every business in the BID area, this section offers detailed pages for each business, complete with unique search functions. From hotels and restaurants to independent boutique shops and surf schools, users can find information about all types of local businesses.
See the Businesses section

What’s On Section: The events section lists upcoming events in Newquay, feeding the next upcoming event to the homepage and updating automatically. This ensures that visitors are always informed about current and future events.
See the What’s On section

These sections are interlinked, promoting local businesses through the Explore and What’s On pages and featuring locals’ card promotions.

Enhancing User Experience and Navigation.

To improve the user experience and simplify navigation on a content-rich website, we designed and developed unique navigation features. We began with the primary three areas accessible from the center of the header navigation menu, each with drop-downs for specific sections. For a more comprehensive navigation solution, we implemented a custom burger menu. This menu unfolds into three sections: an expansive menu offering quick access to deeper site areas, and clicking on main menu items opens a detailed inner navigation menu, updating the background image to enhance relevance.

Challenges and Solutions.

One of the main challenges was creating a site with complex sections that needed to function seamlessly together. By dividing the site into the Explore, Businesses, and What’s On sections, we ensured that each area could operate independently while still providing a unified user experience. The internal linking between sections enhances navigation and engagement, helping users discover relevant content effortlessly.

Local Expertise and Understanding.

Being a local business in Newquay gave us a distinct advantage in this project. Our deep understanding of the local culture, business landscape, and community needs allowed us to create a Newquay website design that truly resonates with both locals and tourists. This local insight was instrumental in ensuring that the Love Newquay brand and website effectively communicate the town’s unique charm and offerings.

Looking Ahead.

This award is not just a recognition of our efforts but also a motivation to continue delivering high-quality digital solutions. As we celebrate this achievement, we remain committed to helping our clients thrive in the digital landscape.

Explore the award-winning Love Newquay website here.

For the full Love Newquay branding and website project check out this page!

For more information on how Oracle Design can help elevate your brand with innovative web design and other services, contact us today.

Stay tuned for more updates and insights from Oracle Design.


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