Brand Identity. Web Design.
Re-brand of Love Newquay and bespoke web design and development for the new destination website for the town.
Love Newquay, the consumer face of Newquay BID and sister brand of the official tourist information centre in Newquay, will serve as the face of the BID’s marketing campaign for the resort, highlighting its varied business landscape to millions of locals and tourists throughout the year.
Despite a huge social following and well known brand for the town, Love Newquay didn’t have a clear purpose or direction. Working with Newquay BID and its board members, we created a new brand for purpose and a bespoke website design and build.
We are thrilled to announce that our Newquay website design for Love Newquay has won the prestigious Web Excellence Award in the Website / Tourism category. This recognition highlights our dedication to creating exceptional digital experiences that capture the essence and spirit of our clients.
The Web Excellence Awards are exclusively for those who epitomise excellence on the web, showcasing extraordinary talents and achievements. Winning this award amidst fierce competition, with over 950 entries from 27 countries, is a testament to the quality and impact of our work.
Always a pleasure to work with the Oracle team... always available with support and great knowledge of all things digital, design and web.
Mark Warren - Newquay BID Manager
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Focusing on the original intention of ‘Love Newquay’ as a platform to ‘share’ the love of Newquay for promotion and destination marketing, we use this statement as a brand name, a headline and a sign-off to communicate the passion for all things Newquay.
Logo design, brand direction, tone of voice, colour, graphical assets, photography styles, brand usage and visuals of how to use the brand in practice, along with brand guidelines.
The versatility of the Love Newquay brand is designed to resonate locally and nationally. The bold and condensed typeface adapts seamlessly, offering stacked versions and alternative compositions for various spaces.
The shortened “NQY” version caters to Cornwall locals, embodying a sense of community, while the full “Newquay” logo extends a more national reach. Dive into the dynamic colour variations, each contributing to the brand’s vibrant identity.
Once the brand was complete, we embarked on designing and building a completely bespoke website, with user ability, UI and UX design at its heart, along with serving multiple purposes for the town. With over 50k social media followers, the LoveNewquay website is now the main hub for Newquay and all it has to offer. The website is a directory for the town, be it over 400 business listings, accommodation, food & drink, exploration of beaches, walks and cycle routes, to events and tourist information.
View the website here: www.lovenqy.co.uk