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Monkey Tree Holiday Park.

Animation. Brand Identity. SEO. Signage & Wayfinding. Web Design.

Rebranding, print design, custom web design and signage for Monkey Tree Holiday Park

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Award-winning family touring and camping at Monkey Tree Holiday Park Set in 56 acres of fabulous countryside, Monkey Tree Holiday Park near Perranporth, Cornwall, provides everything you need to have the ideal family vacation.

The image is a logo for Monkey Tree Holiday Park. "Monkey Tree" is written in large white letters, while "Holiday Park" is in smaller orange letters below. The 'o' in "Monkey" features a graphic of a sun setting over the water. The logo sits on a blue background.

Andrew and the team at Oracle were fantastic to work with on our rebranding project. They understood our ethos and developed a website and new identity for our business that sets us apart. We wouldn't hesitate to recommend Oracle and will definitely be working with them again in the future.”

Laura Walker - Director - Monkey Tree Holiday Park
 
A collage of various colorful presentations and graphics from Monkey Tree displaying phrases like "Our Brand Story," "People + Place," and "Creating memorable sun-kissed holidays." Images include children playing, abstract icons, and a child swimming.

Brand Personality.

A confident, fun-focused personality that embraces the joy of summer holidays, the diverse opportunities available and all wrapped up in a friendly, professional service. People and places are where it all starts and ends. Family, friends, and community, together in a central holiday park in Cornwall with incredible facilities. Creating memories, and happy holidays, time and time again, supported by the friendliest team in Cornwall.

The Monkey Tree Logo.

A combination of our favourite summer things come together with the ‘o’ of Monkey Tree to create a strong, simple, and relevant brand device. Paired with a geometric, friendly sans serif typeface for a distinctive and unique logotype.

A visual page from a branding guide titled "Monkey Tree." It features a geometric grid with colorful icons inspired by flowers, nature, and abstract shapes. The text highlights their evolution and versatility. A playful "Happy Campers Love Icecreams!" note is included.

Shape Grid System.

We produced a vast shape collection that may be utilised as content frames or for graphic purposes. These were designed using a square grid system. Based on a strict geometric grid the icons are a mix of literal objects, abstract shapes and patterns. These are an evolving set of graphical assets that can be used in countless variations and formats.

The design of shapes and graphics flows naturally and transitions from one to the next. There is always a slight forward movement, a sense of harmony and accomplishment, whether typeface or imagery is used.

Three smartphone screens displaying the Monkey Tree Holiday Park website. The first screen shows a bedroom description, the second screen shows the website's homepage, and the third screen features special offers and amenities including a swimming pool and local attractions.

Bespoke website design & development.

With the new brand in place, we designed and developed a bespoke website for Monkey Tree Holiday Park from scratch. Through discovery meetings, it was clear they wanted to differentiate themselves from the competition, which led us to create a fun, playful, and user-friendly design that stands out. Our process involved thorough research and development, close collaboration with the client, and meticulous testing. The final result is a unique, responsive website that enhances user experience and sets Monkey Tree apart from other holiday parks, ready just in time for the busy seasons ahead.

View the website here: www.monkeytreeholidaypark.co.uk

A laptop displaying a website for Monkey Tree Holiday Park. The screen shows information about park facilities, including an image of a child playing in water and another of a child smiling. The header says "Our Park" and mentions family-friendly amenities.
The image includes two main graphics. On the left, a heart with "x2" inside and the text "User Engagement Doubled" above it. On the right, an inverted triangle made of colourful segments with the text "Bounce rate down 44%" below.

Search Engine Optimisation.

When replacing an old website, it’s crucial to consider SEO to avoid any negative impact on search rankings. Our SEO Launch Package is designed to ensure a seamless transition, preserving and enhancing search performance from day one.

As a result of these efforts, user engagement time doubled, the bounce rate decreased by 44.3%, and the average search position improved by 22.1% compared to the previous year. To maintain and grow the site’s performance, we provided recommendations for future content areas and advised continued SEO services for ongoing optimisation, faster page speeds, and a better user experience.

Search Engine Optimisation.

When replacing an old website, it’s crucial to consider SEO to avoid any negative impact on search rankings. Our SEO Launch Package is designed to ensure a seamless transition, preserving and enhancing search performance from day one.

As a result of these efforts, user engagement time doubled, the bounce rate decreased by 44.3%, and the average search position improved by 22.1% compared to the previous year. To maintain and grow the site’s performance, we provided recommendations for future content areas and advised continued SEO services for ongoing optimisation, faster page speeds, and a better user experience.

A hand holds a smartphone displaying the "Monkey Tree" holiday park website. The phone screen shows an image of a person in a pool with text about the park. In the background, a coastal landscape with rocky cliffs and the ocean is visible.
A large sign for Monkey Tree Holiday Park, featuring vibrant digital design elements, stands by a driveway surrounded by flowers and greenery. A green Welcome flag and smaller Monkey Tree sign are visible, with trees and parked cars in the background.
A large blue Reception Guest Services sign featuring a digital design and a green and white abstract logo stands in a landscaped garden, with a building and colourful flowers in the background under a clear blue sky.
A tall, colourful sign with geometric designs inspired by digital design stands on a flower bed near a driveway, with a small guard hut, palm tree, and parked cars in the background under a clear blue sky.
Colourful flags, including one reading Monkey Tree Holiday Park, line a roadside bordered by green foliage and plants on a sunny day, creating a scene as vibrant as a digital design. A car is visible in the distance on the road.
A large blue sign with digital design elements reads Arrivals with an arrow, Overnight Car Park, and All visitors please report to reception. It stands beside a driveway with flowers, parked cars, and buildings in the background.
A colourful outdoor sign with a digital design lists directions to shops, bars, and areas named after trees like Elm, Willow, Palm, and Oak. Green trees and a blue sky create a vibrant backdrop.
A close-up of a blue sign featuring digital design elements reading Monkey Tree Holiday Park with a wave graphic in the “o.” In the background, there’s a building roof and a British flag against a clear blue sky.
A small white car drives past the entrance to a holiday park, marked by colourful signs and flags featuring vibrant digital design, beside landscaped flower beds on a sunny day.
A large blue sign at the entrance of Monkey Tree Holiday Park showcases digital design elements, featuring the park’s name, a green tree graphic, and “Since 1997.” Greenery and a “Welcome” flag add charm to the background.
A large blue sign with the word Reception and a left-pointing arrow, featuring sleek digital design, stands on a grassy area beside a road lined with stone walls and trees.
A colourful roadside sign featuring digital design elements and a car icon stands near a paved road lined with bright flowers. Two flagpoles with British flags are visible under the clear blue sky.
A modern reception desk with two staff members seated behind computers. The blue wall behind them displays the Monkey Tree Holiday Park logo in white and yellow, creating a vibrant digital design. The room has bright lighting and a clean, tiled floor.
A bright, modern office lobby with blue walls, two blue doors, and geometric wall art showcasing digital design flair. A curved black reception desk is on the left. Green plants and tiled floors add a welcoming touch. “Happy Campers Since 1997” is on the wall.

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