Monkey Tree Holiday Park.
Brand Identity. Signage & Wayfinding. Web Design.
Rebranding, print design, custom web design and signage for Monkey Tree Holiday Park
Award-winning family touring and camping at Monkey Tree Holiday Park Set in 56 acres of fabulous countryside, Monkey Tree Holiday Park near Perranporth, Cornwall, provides everything you need to have the ideal family vacation.
Andrew and the team at Oracle were fantastic to work with on our rebranding project. They understood our ethos and developed a website and new identity for our business that sets us apart. We wouldn't hesitate to recommend Oracle and will definitely be working with them again in the future.”
Laura Walker - Director - Monkey Tree Holiday Park
Brand Personality.
A confident, fun-focused personality that embraces the joy of summer holidays, the diverse opportunities available and all wrapped up in a friendly, professional service. People and places are where it all starts and ends. Family, friends, and community, together in a central holiday park in Cornwall with incredible facilities. Creating memories, and happy holidays, time and time again, supported by the friendliest team in Cornwall.
The Monkey Tree Logo.
A combination of our favourite summer things come together with the ‘o’ of Monkey Tree to create a strong, simple, and relevant brand device. Paired with a geometric, friendly sans serif typeface for a distinctive and unique logotype.
Shape Grid System.
We produced a vast shape collection that may be utilised as content frames or for graphic purposes. These were designed using a square grid system. Based on a strict geometric grid the icons are a mix of literal objects, abstract shapes and patterns. These are an evolving set of graphical assets that can be used in countless variations and formats.
The design of shapes and graphics flows naturally and transitions from one to the next. There is always a slight forward movement, a sense of harmony and accomplishment, whether typeface or imagery is used.
Bespoke website design & development.
With the new brand in place, we designed and developed a bespoke website for Monkey Tree Holiday Park from scratch. Through discovery meetings, it was clear they wanted to differentiate themselves from the competition, which led us to create a fun, playful, and user-friendly design that stands out. Our process involved thorough research and development, close collaboration with the client, and meticulous testing. The final result is a unique, responsive website that enhances user experience and sets Monkey Tree apart from other holiday parks, ready just in time for the busy seasons ahead.
View the website here: www.monkeytreeholidaypark.co.uk
Search Engine Optimisation.
When replacing an old website, it’s crucial to consider SEO to avoid any negative impact on search rankings. Our SEO Launch Package is designed to ensure a seamless transition, preserving and enhancing search performance from day one.
As a result of these efforts, user engagement time doubled, the bounce rate decreased by 44.3%, and the average search position improved by 22.1% compared to the previous year. To maintain and grow the site’s performance, we provided recommendations for future content areas and advised continued SEO services for ongoing optimisation, faster page speeds, and a better user experience.
