Monkey Tree Holiday Park.

Brand Identity. Signage & Wayfinding. Web Design.

Rebranding, print design, custom web design and signage for Monkey Tree Holiday Park

Award-winning family touring and camping at Monkey Tree Holiday Park Set in 56 acres of fabulous countryside, Monkey Tree Holiday Park near Perranporth, Cornwall, provides everything you need to have the ideal family vacation.

Andrew and the team at Oracle were fantastic to work with on our rebranding project. They understood our ethos and developed a website and new identity for our business that sets us apart. We wouldn't hesitate to recommend Oracle and will definitely be working with them again in the future.

Laura Walker - Director - Monkey Tree Holiday Park

Brand Personality.

A confident, fun-focused personality that embraces the joy of summer holidays, the diverse opportunities available and all wrapped up in a friendly, professional service. People and place is where it all starts and ends. Family, friends, and community, together in a central holiday park in Cornwall with incredible facilities. Creating memories, and happy holidays, time and time again, supported by the friendliest team in Cornwall.

The Monkey Tree Logo.

A combination of our favourite summer things come together with the ‘o’ of Monkey Tree to create a strong, simple, and relevant brand device. Paired with a geometric, friendly sans serif typeface for a distinctive and unique logotype.

Shape Grid System.

We produced a vast shape collection that may be utilised as content frames or for graphic purposes. These were designed using a square grid system. Based on a strict geometric grid the icons are a mix of literal objects, abstract shapes and patterns. These are an evolving set of graphical assets that can be used in countless variations and formats.

The design of shapes and graphics flow naturally and tranisition from one to the next. There is always a slight forward movement, a sense of harmony and accomplishment, whether typeface or imagery is used.


Bespoke website design & development.

JUST LAUNCHED. More on this coming soon…

View the website here:

Search Engine Optimisation.

More on this coming soon…


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