Why is the design of a website important?.

06th Jul 2018 - Posted by Andrew Stone

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An illustration of a website open on a PC

In today’s digital age, when someone has a question, the first thing they do is Google it. Therefore, having a well-designed and user-friendly website is essential for any business that wants to attract potential customers or clients online. Your website is often the first impression you make on potential customers, and it’s essential to make sure it shows your business in the best possible light.

To create a great website, you need to start with the basics. Creating a professional logo and branding that reflects your business is essential. Your logo, typefaces, and colours should be used consistently across all platforms, including your website. Your website should be an extension of your brand and reflect the same professionalism and style.

The user experience (UX) design of a website is arguably more important than its appearance. Your website needs to be easy to navigate, so anyone can use it. A website that is cluttered or confusing will turn potential customers away. Clear subheadings, consistent layouts, engaging photos, larger captions, and minimal text help to keep users engaged and interested in your content.

The content on your website is just as important as its design. Hiring a professional copywriter to create engaging, succinct, and on-brand text is essential. Your website should read like a book, with a beginning, middle, and end. It’s crucial to have a clear introduction to the page, engaging content in the middle, and contact information at the bottom.

When designing your website, it’s important to keep in mind that users will start at the top and scroll down, reading left to right. The most important information should be at the top left of the page, and the text should be centred to make it flexible to different screen sizes.

At Oracle Design, we specialize in designing and building custom websites that reflect your brand and speak to your target audience. Our experienced team of designers and developers work together to create visually stunning, user-friendly websites that are fast-loading and mobile-responsive. We also help you build your brand by creating custom logos and branding that reflects your business. Our goal is to create a website that not only looks great but also helps your business grow.

In conclusion, creating an effective website requires careful planning and consideration. By mapping out each user’s journey and making it as efficient as possible while also looking great, you can create a website that will attract and retain potential customers. A well-designed and user-friendly website can be an invaluable asset for any business, helping to build trust and credibility with potential customers and clients.

Get in touch with us now to see how we can bring your brand to life online


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