Brand Identity.
Shaping a modern visual identity for Bloom recruitment software
We partnered with Bloom — a dynamic recruitment-software platform — to build a brand identity and visual system that reflects their ambition, clarity, and data-driven approach to hiring.
Our work included:
→ A development of their logo and modern visual identity system with fresh typography, a vibrant colour palette and graphical elements aligned with Bloom’s brand values.
→ Brand guidelines covering fonts, colours, illustration style and application examples — ready for rollout across digital, print, and marketing materials
→ Custom graphical and illustration assets to give Bloom flexibility, personality, and a cohesive visual voice.
Bloom helps recruiters “think smarter” — breaking down job specs, benchmarking salaries, surfacing client intelligence and market trends to enable data-driven outreach, faster matching, and more effective recruitment.
The result is a confident, flexible identity that mirrors Bloom’s role as a modern tool for recruitment teams — giving them a strong platform to grow.