Bloom Recruitment Software.

Brand Identity.

Shaping a modern visual identity for Bloom recruitment software

A billboard advert for Bloom shows a person sitting on a large tablet displaying a profile with stars. Text reads, Built for recruitment. Designed for growth. with a website link: www.joinbloomai.com.

We partnered with Bloom — a dynamic recruitment-software platform — to build a brand identity and visual system that reflects their ambition, clarity, and data-driven approach to hiring.

Our work included:

→ A development of their logo and modern visual identity system with fresh typography, a vibrant colour palette and graphical elements aligned with Bloom’s brand values.

→ Brand guidelines covering fonts, colours, illustration style and application examples — ready for rollout across digital, print, and marketing materials

→ Custom graphical and illustration assets to give Bloom flexibility, personality, and a cohesive visual voice.

Bloom helps recruiters “think smarter” — breaking down job specs, benchmarking salaries, surfacing client intelligence and market trends to enable data-driven outreach, faster matching, and more effective recruitment. 

The result is a confident, flexible identity that mirrors Bloom’s role as a modern tool for recruitment teams — giving them a strong platform to grow.

A grid of digital brand guidelines slides features teal, white, and blue layouts, text on visual identity, colour palettes, typography, logotype, and an illustration of a person on a large ID card, emphasising a modern, tech-focused style.
Slide titled Visual Personality with a list: Calm & focused, Tech meets human (with human circled), Contemporary with character, and Calm & focused. A soft green and blue gradient design is on the right.
Teal background with the word Bloom. in teal and pink on the left, a circular logo above it, and a grid of small white dots on the right side.
Illustration of a person sitting on top of a large clipboard with a profile icon and a three-star rating, working on a laptop. There are abstract leaves and a red star in the background.
Six teal line icons on a white background: a globe on a computer, a globe with network connections, a globe with a location pin, a rising bar chart, a segmented pie chart, and a globe with a handshake.
A dark teal background with various hand-drawn lines, arrows, waves, circles, and rectangles in red, light blue, and green, resembling a sketch or abstract diagram.
The word Bloom in turquoise with a circular, abstract flower logo next to it is shown on a white background above and on a turquoise background below, with text and logo colours inverted.

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