The Old Inn.
Brand Identity. Illustration. SEO. Web Design.
Discover how we created a warm, heritage-led brand identity and customised WordPress website for The Old Inn, a traditional pub with rooms in Mullion, Cornwall.
A Heritage-Led Identity for The Old Inn, Mullion.
The Old Inn is a traditional Cornish pub with rooms at the heart of Mullion. Known for its welcoming atmosphere, local character, and historic buildings, it needed a visual identity that reflected the experience guests have when they visit.
The new brand needed to feel authentic and established while giving the business a more polished and consistent presence across print, signage, menus and digital applications.
The Brief.
Create a distinctive brand identity rooted in the history and personality of The Old Inn, while retaining the relaxed and approachable feel of a traditional Cornish pub.
The identity needed to work across a wide range of applications, from external signage and printed menus to marketing materials and the website.
The Challenge.
The challenge was to create a recognisable identity without relying on familiar or generic pub imagery. The building itself already provided a strong visual asset, with a distinctive frontage closely associated with the venue.
This created an opportunity to make the architecture the centrepiece of the brand and to develop an identity that felt specific to The Old Inn rather than interchangeable with that of another hospitality business.
The Outcomes.
We created a distinctive identity centred around a detailed hand-drawn illustration of The Old Inn, paired with a classic typographic wordmark.
A flexible set of logo variations, supporting typefaces and a warm colour palette allow the identity to work consistently across signage, menus, clothing, printed materials and digital applications.
A Timeless Result.
The finished identity feels welcoming, established and unmistakably connected to Mullion. It gives The Old Inn a consistent visual presence while retaining the character and familiarity of a traditional Cornish pub.
A Modern Website for a Traditional Cornish Pub.
The Old Inn’s previous website had been in place for many years and no longer reflected the quality of the business. It was not responsive, contained outdated information and gave the team little control over routine content changes.
We replaced it with a modern, responsive WordPress website built using a customised child theme. The new site presents the pub, restaurant and accommodation more clearly, while making it easier for visitors to find current menus, opening times, room information and booking options across desktop, tablet and mobile devices.
Integrated Bookings and Flexible Content Management.
The website supports both sides of the business, with TableAgent integrated for restaurant reservations and FreeToBook for accommodation bookings, providing clear routes for visitors to book online.
Built in WordPress, the website gives The Old Inn full control over its content. Following training, the team can update opening times, menus, images and other information without relying on a developer.
