SEO.
Help to improve your websites performance and search-ability
SEO (search engine optimisation) is a continuous process that involves several stages to achieve optimal results.
Set up your website for success with SEO (Search Engine Optimisation).
At Oracle Design, we take a bespoke approach to website design and building, allowing us to consider all basic SEO practices from the start.
We ensure technical SEO best practices are followed, such as secure HTTPS connection, optimised URL structure, structured data markup, and mobile friendliness.
We build each website in house, this provides a good base to implement further enhanced SEO practices. We offer ‘On-page’ SEO elements such as relevant keywords in the URL, titles, descriptions, and header tags, original high-quality content, and user-friendly navigation. We also offer audits and SEO campaigns should the budget allow, please ask us for more details.
What is SEO?.
SEO, which stands for Search Engine Optimisation, is the practice of optimising a website to improve its visibility and ranking on search engine results pages (SERPs). In essence, it involves making strategic changes to a website’s content, structure, and technical aspects to make it more appealing to search engines like Google, Bing, and Yahoo.
When a user searches for information, products, or services online, search engines aim to deliver the most relevant and valuable results. SEO plays a vital role in helping search engines understand what a website is about, determine its authority, and rank it appropriately in search results.
SEO on your website
How we can help keep you competitive
On-page Optimisation
On-page optimisation focuses on optimising elements directly on your website to improve search engine rankings. Oracle Design ensures your website's URL structure, titles, meta descriptions, and header tags include relevant keywords. We also create original, high-quality content that provides value to your audience and optimise images and videos with descriptive tags. Our team ensures that your website is mobile-friendly and loads quickly for a better user experience.
Off-page Optimisation
Off-page optimisation involves activities performed outside your website to boost visibility and authority. Oracle Design builds quality backlinks from reputable sources to increase your website's authority and improve search engine rankings. We also submit your website to relevant directories and listings to enhance local SEO and increase local visibility.
Technical Optimisation
Technical optimisation focuses on the backend aspects of your website to enhance performance and accessibility for search engines. Oracle Design implements technical SEO best practices, including secure HTTPS connection, structured data markup, and mobile-friendliness. Our expertise ensures that search engines can efficiently crawl and index your website, improving its overall visibility.
Local SEO
Local SEO targets customers in specific geographic locations. Oracle Design optimises your website for location-based searches, including setting up and optimising Google Business Profiles. By managing online reviews and ensuring NAP consistency (Name, Address, Phone number), we improve your local search presence, helping local customers find your business easily.
User Experience (UX) and Accessibility Optimisation
User experience is crucial for SEO success. Oracle Design focuses on enhancing your website's user-friendliness, navigation, and overall design. By improving website navigation and page loading speed, we ensure a positive user experience, which contributes to higher search rankings and increased user engagement. Additionally, we address accessibility considerations, ensuring that your website is inclusive and easily accessible to all users, including those with disabilities.
Optimising Your Website for Success.
At Oracle Design, we optimise your website for success. Our thorough audits and research provide valuable insights into performance, technical aspects, content quality, and user experience. Through strategic keyword research, we identify valuable terms and analyse your competitors’ strategies. This informs our custom SEO approach, ensuring your website gains a competitive edge and achieves higher visibility.
Why is SEO important?
SEO is a fundamental digital marketing strategy that empowers your website to reach its full potential. By improving visibility, attracting targeted traffic, and enhancing user experience, SEO drives growth and success for businesses in the online world.
Increased visibility
Being visible on the first page of search results is crucial, as most users rarely go beyond the first page. Effective SEO boosts a website's visibility, increasing its chances of attracting organic traffic.
Targeted traffic
SEO helps target users who are actively searching for products or services related to your business. By optimising for specific keywords, you attract a relevant audience with a higher potential for conversions.
Credibility and trust
Websites that rank high on search results are often perceived as more credible and trustworthy by users. A strong online presence through SEO helps build credibility for your brand.
User Experience (UX)
SEO involves improving the user experience by ensuring that your website is easy to navigate, loads quickly, and offers valuable content. This, in turn, leads to higher user satisfaction and repeat visits.
Long-term strategy
SEO is a long-term investment that continues to generate results over time. Once you achieve higher rankings, maintaining your position becomes more manageable with consistent effort.
Competitive edge
In today's competitive digital landscape, SEO gives you an edge over competitors who are not actively optimising their websites. By outranking them, you capture more market share.
Local business growth
For businesses with physical locations, local SEO helps target local customers effectively. Optimising for local searches helps users find your business when they search for products or services in your area.
Measurable results
SEO allows you to track and measure your website's performance through various analytics tools. You can gain insights into user behaviour, conversion rates, and other key performance indicators.
