7 ways to optimise your business website (and avoid wipeouts).
02nd Sep 2025 - Posted by Oracle
Comparing surfing the Cornish coast to “surfing the web” is a bit of a cheesy analogy. But it works. When your website flows, visitors glide through smoothly, just like catching the perfect wave. When it doesn’t, they wipe out and paddle off somewhere else.
Here are a few ways to supercharge your website optimisation and help visitors stay on board:
1. Keep it fast and light.
Just like trimming down your board, a lighter website runs smoother. Compress your images, check your hosting, and keep unnecessary add-ons to a minimum.
2. Easy navigation = easy ride.
Visitors should be able to find what they need in two or three clicks. Keep menus simple and use clear labels that match what people are searching for.
3. Built for mobile.
More than half of your visitors will check you out on their phone, often while they’re on the go. Make sure your site looks just as good on a small screen as it does on a desktop.
4. Visuals with soul.
A consistent look and feel builds trust. Use your brand colours, high-quality photography, and a design that reflects who you are as a business.
5. Calls-to-action that stand tall.
Every page should have a clear action: call, book, sign up, or buy. Make your CTAs clear, visible, and compelling.
6. Keep it fresh.
Make people want to come back. Regular updates from blogs, case studies, or new work, show your business is alive and thriving.
7. Be found where it matters.
The best website won’t help if no one discovers it. That’s where SEO (Search Engine Optimisation) comes in. By fine-tuning the structure, keywords, and content, you can rise through the search rankings and connect with more of the right people.
Oracle Design offer SEO support to help your business cut through the noise and attract real opportunities.
Let’s make something great together.
If you’re looking to elevate your online presence with a user-friendly, easily updatable website, contact Oracle Design to discuss how we can bring your ideas to life.
Stay tuned for more updates and insights from Oracle Design.
