Brand Identity. Illustration.
Refreshing and clarifying the brand identity for Newquay Town Council
About Newquay Town Council
Newquay Town Council is the largest parish council in Cornwall, providing a wide range of services and support for residents, businesses and visitors. From managing public spaces and community events to overseeing local services, the Council plays a vital role in shaping the town’s future.
Our Work
We worked with Newquay Town Council to refresh and refine their brand identity, making it clearer, more accessible and impactful while retaining the original brand mark. This included developing a new font system, refreshed colours aligned with Pantone guidance, and a set of illustrations to give the brand more personality and flexibility.
Comprehensive brand guidelines were created to ensure consistency across every touchpoint. These covered logo usage, spacing, do’s and don’ts, photography direction, and colour palettes for each of the Council’s individual sectors and services. We also designed practical applications such as social media templates, brochures, adverts, billboards and signage, giving the Council a unified, professional identity across all communications.
The result is a clear, modernised brand system that supports the Council’s work and helps them engage effectively with the diverse communities they serve.