Otto Associates.
Brand Identity.
Refreshing brand identity and visual assets for Otto Associates recruitment specialists
About Otto Associates
Otto Associates are an education-specialist recruitment agency renowned for their personal and professional approach. Serving primary and secondary schools, colleges, and training organisations across the UK, they pride themselves on pace, partnership, and safeguarding excellence.
Our Work
We helped Otto Associates define a modern, approachable brand identity, designing a new logo and visual system that reinforce professionalism and clarity. We developed a refined palette of fonts, colours, and illustrated assets, giving their brand both structure and personality.
To ensure consistency across all communications, we produced comprehensive brand guidelines. These included application examples spanning stationery, digital touchpoints, and marketing templates — enabling the team to project a cohesive brand presence across both print and online platforms.
