Wills Bingley.
Brand Identity. Illustration. Web Design.
Creating a distinctive new brand and digital presence for an established Cornwall accountancy firm.
Building a New Brand Direction for Wills Bingley.
Wills Bingley approached Oracle to create a stronger, more distinctive brand identity for the next stage of the business.
The project developed from a full rebrand into a wider rollout across signage, marketing materials and a completely new website, creating a much more consistent presence across both physical and digital touchpoints.
The Challenge.
Wills Bingley was moving away from the BWM Partners name and needed a brand that felt more distinctive, confident and relevant to the business today.
The challenge was to create an identity that stood apart from more traditional accountancy branding, while still retaining the professionalism, trust and credibility expected from an established chartered accountancy firm.
As the new identity developed, the project expanded into a wider brand rollout across signage, marketing materials and a completely new website, helping create a much more consistent presence across every touchpoint.
Our Approach.
We developed a bold, modern identity that gave Wills Bingley a much clearer personality while still feeling professional and established.
The visual system combined confident typography, colour, illustration and a distinctive arrow device, giving the brand enough flexibility to work across everything from signage and marketing materials through to the new website.
Brand guidelines were created to help keep the identity consistent as it rolled out across different formats and touchpoints.
The Result.
The result is a confident and distinctive brand that feels modern and approachable while retaining the credibility expected from an established accountancy firm.
The new identity now works consistently across signage, marketing materials and digital, giving Wills Bingley a much stronger and more recognisable presence as the business moves forward.
Bringing the Wills Bingley Brand to Life Online.
Following the development of the new Wills Bingley identity, we designed and developed a completely new website to carry the brand through into its digital presence.
The site needed to clearly communicate the breadth of Wills Bingley’s accounting, tax and business services, support both its St Austell and Liskeard offices, and make it easier for existing and prospective clients to find the right information and get in touch.
The move from BWM Partners back to Wills Bingley also meant the website formed an important part of the wider brand transition, creating a digital presence that felt unmistakably part of the new identity while retaining the professionalism and credibility expected from an established chartered accountancy firm.
A Clearer Structure for Services, Sectors and Locations.
With a large amount of information to organise, one of the key priorities was making the website easy to navigate without overwhelming visitors.
We created dedicated pages for Wills Bingley’s main services and sectors, alongside separate St Austell and Liskeard office pages, helping users quickly find the information most relevant to them.
The About section was also reworked to introduce the business and its partners more clearly, while calls to action and contact routes were incorporated throughout the site to make the next step straightforward.
Integrating Specialist Accountancy Resources.
One of the more technical parts of the build was integrating Wills Bingley’s third-party accountancy resources into the new website.
We added additional styling and functionality around the externally supplied content to improve its presentation, navigation and responsive behaviour, helping it feel much more consistent with the wider Wills Bingley website.
Built for Search, Usability and Growth.
The website was structured with both users and organic search visibility in mind, with clear service, sector and office pages creating useful routes through the site and stronger landing pages for search.
The site was built responsively across desktop, tablet and mobile, giving Wills Bingley a flexible platform that now reflects the strength of the new brand and can continue to grow alongside the business.
Bringing the Brand Into the Physical Space.
The new Wills Bingley identity was also rolled out across signage and wayfinding, helping create a more consistent and recognisable experience across the firm’s physical locations.
Using the same typography, colour and graphic elements developed for the wider brand, the signage helped connect the offices back to the new visual identity and strengthen the brand beyond the website.
A Complete Brand Rollout.
The completed project brings together Wills Bingley’s new identity across brand, marketing materials, signage and digital, creating a much more consistent and recognisable presence.
The new website gives the business a clearer platform for communicating its services, people and locations, while the wider rollout ensures the identity works just as effectively across physical spaces and day-to-day marketing.
Together, the work gives Wills Bingley a strong foundation for the next stage of the business, with a brand and website that can continue to evolve as the firm grows.
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