Evolving Cornish Print Co – an identity to reflect a growing service.

About Cornish Print + Sign Co
Cornish Print + Sign Co are specialists in high-quality print and signage, delivering clear, carefully crafted solutions for businesses across Cornwall. Their approach is built on professionalism, attention to detail and a commitment to reliable service at every stage.

The challenge
Cornish Print had updated their name to Cornish Print + Sign Co. to highlight their signage services. The need for a new logo was also an opportunity to update the brand.

This presented two key challenges: integrating the expanded name into a clear and balanced logo, and developing a wider set of supporting elements that could scale across different formats.

Our approach
At the heart of the identity is a distinctive “plus” mark, built from shapes inspired by “crop marks”, a subtle reference to the company’s print heritage. The “plus” also signals an expanded offering beyond print alone.

This device carries through into layouts, signage and supporting materials, creating a cohesive and recognisable visual language.

The result
The result is a clear, confident and versatile brand that reflects the quality of Cornish Print + Sign Co’s work. With a strong visual system and practical guidelines in place, the business can now communicate consistently across every touchpoint, from vehicle wraps and signage to social content and marketing materials.