Brand Identity. Signage & Wayfinding.
Developing brand guidelines and visual direction for Gilbert & Goode property developers
About Gilbert & Goode
Gilbert & Goode are a leading South West construction and development company. Part of the Ocean Housing Group, they build high-quality homes with a focus on community, sustainability and long-term value.
Our Work
We refreshed Gilbert & Goode’s brand identity to feel modern and professional, updating their logo with new fonts and introduced new colours, typography and graphical elements to use across various touch points. Clear brand guidelines were created to cover photography, signage, social media and marketing assets supplied to use in-house, ensuring consistency across all channels. The result is a confident, flexible identity that reflects their reputation and supports future growth.
After the completion of the brand direction for Gilbert & Goode, we moved onto their housing development in Hayle, Cornwall. The property development site is called ‘Eventide’, consisting of a contemporary collection of 2, 3, 4 and 5 bedroom family homes. We worked on the site branding, logo design, brochure design, signage and way finding.