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Gilbert and Goode.

Brand Identity. Signage & Wayfinding.

Developing brand guidelines and visual direction for Gilbert & Goode property developers

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Three social media posts for Gilbert & Goode: a hand holding a house icon with “Need assistance with moving?”; a modern kitchen with “Show home now open”; and modern houses with “New homes now available! High Lanes, Hayle.”.
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Gilbert & Goode are a leading South West construction and development company. Part of the Ocean Housing Group, they build high-quality homes with a focus on community, sustainability and long-term value.

Our Work
We partnered with leading South West property developers Gilbert & Goode to refresh their brand identity and build a system that will support them for years to come.

The update included:
→ A refined logo and new typography
→ A fresh colour palette and graphical elements
→ Clear brand guidelines covering signage, photography, social media and marketing

The result is a confident, flexible identity that reflects Gilbert & Goode’s focus on quality, sustainability and community, and gives their team the tools to apply the brand consistently across every touchpoint.

A collection of branding guideline slides featuring images of people, houses, and food, with text, colour palettes, logos, and typography samples for Gilbert & Goode.
Logo for Gilbert & Goode featuring a stylised white G on a dark teal background, with the company name in white text below the graphic.
A blue graphic showcases the TT Rationalist typeface. Large white Aa letters are displayed, with smaller alphabet letters below. Text describes the font as solid, functional, and modern with a distinctive personality.
Three square property advertisement signs for Copper Hills homes, each with different colour headers (green, yellow, blue). All feature similar text promoting 2, 3 & 4 bedroom homes in Hayle from £279,995, and the website gilbertandgoode.co.uk.
A dark grey pick-up truck with Gilbert & Goode and a large blue G logo on the door, viewed from the side. The vehicle is parked on a plain white background.
A woman in an apron smiles and leans on a kitchen worktop with fruit and cheese, while another person sits nearby. Above them is a quotation about home, love, memories, friendship, and laughter on a blue background.
A teal brochure design for Eventide property development, line art of a sun, hills, and waves in a circle, flanked by abstract patterns. The text reads EVENTIDE Viaduct Hill, Hayle near the bottom.
An open magazine displays a modern house, a contemporary dining room, children running on a beach, and people enjoying a meal, with text and design elements on a white background.
A partial map showing the Hayle area near St. Ives Bay, with coloured dots marking locations of hospitals, health centres, pharmacies, dentists, railway stations, and supermarkets. “EVENTIDE” is highlighted in a peach-coloured box.
An open brochure displays beach and seaside photos, a scenic restaurant interior, and text including the headline: There’s no place like home in large letters. The layout is clean and modern with airy design elements for Eventide property development
A close-up of a chart with columns and rows, featuring blue dots in a grid pattern. Some column headings feature text in orange, including names like “The Lantic” and “The Waverley.” The background is white.
A magazine page featuring a photo of a modern dining room with a wooden table, black chairs, framed art on the wall, and a large leafy plant in the corner. Text columns are visible on the left page.
A teal brochure cover featuring a minimalist line drawing of a landscape within a circle, with the text EVENTIDE and Viaduct Hill, Hayle in white. Abstract line patterns decorate the corners.

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